The companies that have succeeded in Nigeria are mostly those who have a variety of products that people love and need.
Take a company like Nestle for example;
These guys made a profit after tax of over N34B last year;
In a Covid year,
With unpredictable exchange rate;
In a harsh economy,
Na wa oh!
One cannot help but ask:
So what have they been doing well?
I will tell you a few things;
When Nestle enters the market, they don't come to play.
Their product would be so desirable that it will become the generic name for every other product from other competitors (can you beat that?)
Then the prices will be very fair
Then they will flood the market with their products;
They never stop advertising
They would always be in your face.
Now let's list their products:
Maggi,
Milo,
Cerelac,
Golden Morn,
Nestle Water
Should I continue?
Why won't they make N34B in profits?
We can't all be as big as Nestle but we can start somewhere.
My people have this saying that you can't watch a masquerade from one spot.
If you are in the business of baking cakes, think of other related products that you can sell and make profits.
Bake doughnuts and meatpie and supply to schools and supermarkets,
Make Chin chin and find a good distribution chain.
And don't be afraid to advertise vigorously.
We will all get there one day.
Gracias 
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