HAVE YOU CONSIDERED MARKET SEGMENTATION IN YOUR BUSINESS?

 Let me break it down in layman's terms.

So we understand that all customers can never be the same;

Especially in this our Mass Market where you have 200M people but with 60% living below $1 a day;

Are you really going to ignore the 60%?

Take DSTV for example.

Their ACTUAL monthly subscription is the premium subscription where you can enjoy over 100 channels for about N18k per month;

But does EVERYBODY in Nigeria really want 100 channels?

And do we all have N18k per month to spare?

So DSTV SEGMENTED their market;

Get Gotv for about 10k and subscribe for 3k per month;

OR

Get the usual DSTV with only Nigerian Channels and African Magic; N4k

Add some music Channels and some Cartoon Channels; 7k

Add some more Channels: N12k

That way, everybody gets a bite and DSTV smiles to the bank.

SO HOW DOES THIS APPLY TO YOU?

You may be selling a premium product for targeted premium customers (which is fine)

But rather than wait till your premium customers arrive,

Why don't you segment your market and give cheaper options to the Mass Market?

That way you always have something to sell.

And you can pay salaries too..

Until your premium customers eventually arrive in their trickles.

OR WHAT DO YOU THINK?

Gracias